Search Engine Optimizations (SEO) is the process of using various keywords and site descriptions (Meta tags) hidden in the code of a site to attain better ranking in directories and search engine queries. Sounds pretty simple. Create the Meta tags, use the right language on each page and voila, you're listed.

The reality is, each directory and search engine has its own ways of ranking websites. Search engines use spidering software to find content on sites based on queries. Database driven website are often not ranked by search engines because the spidering software cannot process dynamic content.

There are hundred of directories and search engines, some general and some specific, some fee-based and some free. We can help you determine which ones are necessary and most relevant to you.

Search engines and directories are always tinkering with their processes, their styles, and their logarithms. Many companies simply can't keep up with the changing technologies and requirements to ensure they get the most traffic and best rankings from all the relevant directories and engines.

We apply the same rigorous process to Search Engine Optimization that we do to any project we undertake. Our process begins with a complete keyword assessment to identify the most effective keywords and search strings for your business (industry, product or service). Next, we conduct a competitive analysis to determine the value of each keyword. We use these key words in manual submissions to the targeted directories and engines, and we incorporate them into customized content pages. We track the results and refine the content as needed to ensure effectiveness of the program.

Wilder & Associates has a proven track record of success in developing effective ways of optimizing our clients' websites. Get the best value for your marketing dollar online. Contact us for more information.