Pay-Per-Click (also known as Paid Placement, Keyword Buying /Purchasing, or Pay Per Ranking) is a method of driving highly targeted traffic from a directory or search engine to your website by paying for your listing. You only pay for results. Google AdWords is an example of Pay-Per-Click.

The key to this type of promotion is that you only pay when someone clicks on your listing and connects to your site. Pay-Per-Click is really an auction or bidding system, where you bid against competitors for your rankings. Usually your link is in the first screen for your chosen query. Each click can cost pennies or dollars depending on the keyword, word string, and the level of competition for them.

Pay-Per-Click programs are flexible and dynamic:

• The advertiser (you) get to decide how much to spend per keyword
• The advertiser (you) sets the monthly budget
• Results (hits, leads, purchases) can be seen and acted on immediately
• Keywords and keyword campaigns can be refined quickly

And the benefits are many:

• The advertiser's (your) listings get targeted results based on the keywords selected
• The advertiser (you) gets immediate high ranking in the search engine
• You only pay for high quality targeted traffic to your website

We apply the same rigorous process to Pay-Per-Click programs that we do to any project we undertake. Our process begins with a complete keyword assessment to identify the most effective keywords and search strings to invest in. We track the results and refine the words as needed to ensure effectiveness of the program.

Get the best value for your marketing dollar online. Let Wilder & Associates develop and manage your Pay-Per-Click program. Contact us for more information.