Challenge:

Canadian Tire Auto Club came to Wilder & Associates with a variety of long-term needs. The first was to increase overall brand awareness; the second, interest in the viability of an internet-based sales model,

With obvious brand potential, the Canadian Tire Auto Club was looking for a company with a proven track record to create and deliver a complete online marketing and sales vehicle.

Solution:

With such a vast undertaking, a lot of research was required. The first step was to complete a thorough competitive analysis of the auto club market. Once completed, Wilder & Associates was able to provide a comprehensive marketing plan to Canadian Tire Auto Club.

Included in the marketing plan were directions on design and the launch of the final website. These directions included affiliate marketing strategies, brand awareness models and creative banner designs.

With the successful launch of the Canadian Tire Auto Club website, Wilder & Associate was called upon to implement the next stage of the marketing plan. This called for an aggressive buy of advertising on over 100 websites. When the cycle of advertising was completed, a thorough analysis of the cost of customer acquisition was completed as the final stage of the Wilder & Associates marketing plan.

Results:

Sophisticated data mining produced new data that Canadian Tire Auto Club was able to use to compare and contrast with other marketing information. Canadian Tire Auto Club used the information to significantly leverage sales output.